FC BERLIN CITY
DIGITAL IDENTITY FOR
VISUAL IDENTITY
I designed all visual assets for FC Berlin City’s social media presence throughout Seasons 2 and 3 of the Icon League.
Matchday visuals, Promotional assets, and Branded content that strengthened the club’s digital identity and fan engagement.
THE VISUAL CONCEPT
As the audience became more familiar with the team by Season 3, the visual direction evolved to further strengthen the brand identity. The logo was used less prominently in the background, and a scratch-pattern texture was introduced instead, symbolizing the puma in the logo and the powerful, high-energy character of FC Berlin City.
I created this graphic for FC Berlin City’s Final 8 announcement, marking their qualification for the final stage of the tournament.
Due to tight deadlines, flexible and easy-to-edit templates were developed to ensure fast, consistent social media content production. The examples below were used for new team members and birthday announcements.
CHAMPIONS TEE design
I also designed the official Champions T-shirt for the club’s title-winning season, unveiled during a live broadcast watched by over 200,000 viewers, combining strong visual storytelling with a celebratory design for the club’s biggest achievement.
Each design was developed through concept research, visual exploration, and refinement to reflect FC Berlin City’s identity, culture, and competitive spirit. These were some of the concepts that were not used in the final piece.
